Arie de Geus Quotes

A collection of quotes by Arie de Geus.

Arie de Geus is a renowned Dutch business executive and author, best known for his work on understanding organizations and their ability to adapt and thrive in a changing world. He spent most of his career at Royal Dutch/Shell Group, where he played a key role in transforming the company's approach to scenario planning. De Geus is widely recognized for his book "The Living Company," which explores the concept of organizations as living organisms. His insightful ideas on organizational longevity and adaptive capabilities have influenced numerous management thinkers and practitioners around the world.