Claude C. Hopkins Quotes

A collection of quotes by Claude C. Hopkins.

Claude C. Hopkins (1866-1932) was an influential American advertising pioneer and copywriter. He is best known for his work in the field of scientific advertising, using data and research to guide the creation of persuasive advertisements. Hopkins emphasized the importance of testing and measuring the effectiveness of advertising campaigns, and his book "Scientific Advertising" remains a cornerstone in the field. His innovative techniques and principles of advertising continue to shape the industry today.