Lou Dorfsman Quotes

A collection of quotes by Lou Dorfsman.

Lou Dorfsman was an influential graphic designer and art director known for his contributions to the field of advertising and corporate identity. Born on October 12, 1918, in New York City, Dorfsman attended the Cooper Union School of Art, where he developed his artistic skills and passion for design.

Dorfsman's career took off when he joined the CBS (Columbia Broadcasting System) network in 1946 as an art director. Over the next four decades, he played a crucial role in shaping the visual identity of CBS through his innovative and impactful designs. He transformed the network's promotions and advertisements, creating iconic campaigns and immersive environments.

One of Dorfsman's most significant achievements was the creation of the CBS eye logo that is recognized worldwide today. He also oversaw the design of various CBS offices, studios, and production sets, ensuring a cohesive and visually striking brand experience.

Throughout his career, Dorfsman was celebrated for his attention to detail and his ability to blend creativity and strategic thinking. His pioneering contributions to the field of graphic design earned him numerous accolades, including the AIGA Medal and induction into the Art Directors Club Hall of Fame.

Lou Dorfsman's influence extends far beyond his work at CBS, as he has left an indelible mark on the advertising and design industry as a whole. His unique approach and dedication to excellence continue to inspire generations of designers to this day.