Maurice Saatchi Quotes

A collection of quotes by Maurice Saatchi.

Maurice Saatchi is a British businessman and politician. He co-founded the advertising agency Saatchi & Saatchi in 1970, which became one of the world's largest advertising firms. Saatchi served as the chairman of the Conservative Party in the UK from 2003 to 2005. He was appointed to the House of Lords in 1996 and is known for his contributions to the fields of advertising and politics.

Poetry can't cure cancer, but it can save your life until yo

Poetry can't cure cancer, but it can save your life until you die.

Maurice Saatchi

Poetry

In fact, I argue that the future of advertising, whatever th

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

Technology

Advertising must respect the intelligence of its audience an

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Maurice Saatchi

Intelligence