The importance of the culture industry in the spiritual constitution of the masses is no dispensation for reflection on its objective legitimation, its essential being, least of all by a science which thinks itself pragmatic.
Intelligence is a moral category.
No emancipation without that of society.
Not only is the self entwined in society it owes society its existence in the most literal sense.
Every work of art is an uncommitted crime.
The almost insoluble task is to let neither the power of others, nor our own powerlessness, stupefy us.
Only a humanity to whom death has become as indifferent as its members, that has itself died, can inflict it administratively on innumerable people.
History does not merely touch on language, but takes place in it.
In the age of the individual's liquidation, the question of individuality must be raised anew.
Normality is death.
Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.
Technology is making gestures precise and brutal, and with them men.
If time is money, it seems moral to save time, above all one's own, and such parsimony is excused by consideration for others. One is straight-forward.
A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it.
Exuberant health is always, as such, sickness also.
Freedom would be not to choose between black and white but to abjure such prescribed choices.
An emancipated society, on the other hand, would not be a unitary state, but the realization of universality in the reconciliation of differences.
Art is magic delivered from the lie of being truth.
Happiness is obsolete: uneconomic.
He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest.
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