Quote by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising must respect the intelligence of its audience an

Summary

This quote emphasizes the importance of advertising being intellectually stimulating and thought-provoking. To be effective, advertising should not underestimate the intelligence of its audience but instead engage with them on a deeper level. If an advertisement fails to inspire reflection or capture the attention of its viewers, it is likely to be quickly ignored or dismissed. Ultimately, this quote encourages advertisers to create content that respects and challenges the intelligence of their audience in order to achieve successful engagement and impact.

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By Maurice Saatchi

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