Always think of your customers as suppliers first. Work closely with them, so they can supply you with the information you need to supply them with the right products and services.

Summary

This quote emphasizes the importance of understanding that customers play a critical role in the success of a business. By viewing customers as suppliers, the focus is shifted towards fostering a collaborative relationship. The quote suggests that businesses should actively communicate and collaborate with customers, gathering valuable feedback and information. This way, businesses can use the insights gained to tailor their products and services to better meet customer needs, ultimately leading to improved customer satisfaction and loyalty.

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