Quote by Simon Mainwaring

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Brands must have a point of view on that purposeful engageme

Summary

This quote emphasizes the importance for brands to have a clear perspective or stance when engaging in purposeful initiatives. Whether it is supporting environmental causes, addressing poverty, advocating for water conservation, or aligning with specific causes like breast cancer or education, simply expressing commitment to these areas is not sufficient to make a meaningful impact or see a significant benefit for the brand. Brands need to go beyond declarations and actively demonstrate their unique point of view on these issues to differentiate themselves and achieve tangible results from their efforts.

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By Simon Mainwaring

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