Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

Summary

This quote emphasizes the unpredictable nature of reality when compared to a theoretical business plan. It suggests that no matter how well-crafted and detailed a plan may be, real-world circumstances and unforeseen factors will inevitable deviate from it. The quote implies that adaptability and flexibility are crucial for businesses, as they need to adjust and pivot constantly to align with the actual conditions they encounter. Ultimately, the quote underscores the importance of embracing change and being prepared to continuously revise and refine strategies to navigate the dynamic nature of the business environment.

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