Quote by David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.


Can advertising foist an inferior product on the consumer? B

Summary

This quote suggests that advertising is incapable of successfully promoting an inferior product to the consumer. The author reflects on personal experiences where advertising products that were deemed inferior by consumer tests led to negative outcomes. This implies that consumers are discerning enough to recognize quality and value, and when advertising fails to align with their judgment, it can have severe consequences for the product or brand.

By David Ogilvy
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