Quote by Doris Roberts

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

You can't show me an ad on TV with hard bodies and say I hav

Summary

This quote emphasizes the importance of providing practical information rather than relying solely on visually appealing advertisements. It suggests that promoting the attractiveness of a product alone is not persuasive enough to make a purchase decision. The quote implies that consumers should be informed about the features and benefits of a product, such as its superiority and safety compared to other options, in order to make an informed choice. In essence, it highlights the need for substance and substance-based advertising rather than mere aesthetic appeal.

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By Doris Roberts

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