Be the change you want to see in the world.
Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues, he's extraordinarily wealthy, and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
Our leading men are not of much account and never have been, but the average of the people is immense, beyond all history. Sometimes I think in all departments, literature and art included, that will be the way our superiority will exhibit itself. We will not have great individuals or great leaders, but a great average bulk, unprecedentedly great.