Quote by John Kotter

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

Changing behavior is less a matter of giving people analysis

Summary

This quote suggests that changing someone's behavior is not primarily achieved by providing logical analysis or reasoning to shape their thoughts. Instead, it is more effective to help individuals perceive a truth or insight that touches their emotions and feelings. By appealing to their emotional understanding, they are more likely to be motivated towards behavioral change. This quote highlights the importance of creating an emotional connection and resonance when attempting to influence and positively impact people's behavior.

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