Quote by William Bernbach

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Summary

This quote suggests that when individuals become too accustomed to certain modes or methods of communication, they may start to lose interest or become indifferent. As people become overly familiar with certain forms of communication, such as repetitive messages or the same communication style, they may begin to disregard or overlook the messages being conveyed. This quote highlights the importance of keeping communication fresh, engaging, and varied to maintain interest and ensure effective communication.

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By William Bernbach

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