Creative without strategy is called art. Creative with strategy is called advertising.

Summary

This quote suggests that creativity on its own can be seen as a form of art, but when combined with a strategic approach, it becomes advertising. Simply being creative is a valuable skill, allowing individuals to express themselves artistically without any specific purpose or objective. On the other hand, creative ideas that are shaped by a deliberate strategy result in advertising, which aims to influence and persuade a target audience towards a specific outcome, such as selling a product or promoting a brand. By combining creativity with purposeful planning, advertising becomes a powerful tool for communication and persuasion.