What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage.
My parents came from Russia and suddenly they wound up in Boston, Massachusetts, Brookline, Massachusetts and they felt the sun rose and set on Franklin Delano Roosevelt's backside because he meant so much to them. This was freedom. This was something totally different from the Russia they had left.
They said it was impossible to touch the third rail of politics, to take on public-sector unions and to reform a pension and health benefits system that was headed to bankruptcy. But with bipartisan leadership, we saved taxpayers $132 billion dollars over 30 years and saved retirees their pensions. We did it.
Music was your real passion, this thing you held dear even above family. It was this relationship that never betrayed you. Once it became your job - this thing that was highly visible, this thing that became about commerce - that's when you were holding onto music like it was a palm tree in a hurricane.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.