Design must seduce, shape, and perhaps more importantly, evoke an emotional response.

Summary

This quote emphasizes the idea that design should go beyond functionality and aesthetics, and instead strive to elicit an emotional reaction from its audience. It suggests that effective design should possess an alluring quality that captivates and engages people on a deeper level. The word "seduce" implies the ability of design to entice and capture attention, while "shape" suggests the power of design to mold and influence perceptions. Overall, the quote suggests that tapping into people's emotions is key to creating impactful and memorable designs.

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