I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

Summary

This quote highlights the importance of prioritizing effective communication in design. Instead of focusing solely on aesthetics or functionality, the emphasis is placed on achieving the desired message or purpose. By starting with a communication objective, the designer aims to create a successful project that effectively communicates its intended message or goal to the audience. This approach ensures that design decisions are aligned with the purpose of the project and helps create more meaningful experiences for the viewers or users.

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