In an earthquake, the most dangerous place to be is in a tall building that is not flexible. Yet, one of the safest places is a tall building that has been stressed for earthquakes -- - in other words, one that has a deep foundation and is flexible. So, too, over the coming years, large organizations that remain rigid will crumble and fall, while those that succeed in adding flexibility, teamwork and creativity to their cultures will thrive.

Summary

This quote highlights the importance of adaptability and flexibility in the face of change. It draws a parallel between tall buildings in earthquakes and large organizations in the future. Just as a rigid building is susceptible to collapse during an earthquake, rigid organizations that resist change are likely to face failure. On the other hand, organizations that focus on cultivating flexibility, teamwork, and creativity in their culture will thrive and navigate the challenges ahead successfully. The quote serves as a reminder for the need to embrace change and foster a more agile and adaptable approach to ensure long-term success.

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