It is not enough to give the customer excellent service. You must subtly make him aware of the great service he is getting.

Summary

This quote emphasizes the importance of not only providing excellent service to customers but also ensuring that they are aware of the exceptional service they are receiving. It suggests that customer satisfaction can be enhanced by subtly highlighting the efforts and quality of service provided to them. By making customers aware of the great service they are receiving, it helps to foster a positive perception and appreciation for the service provider's efforts, which can lead to increased customer loyalty and satisfaction.

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