Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Summary

This quote highlights the common tendency of entrepreneurs to compare their ideas to successful companies or concepts in order to pitch them effectively. However, it suggests that truly disruptive innovations often do not fit into neatly defined categories or resemble existing companies. The quote also suggests that the initial appeal of a seemingly good idea might not always lead to long-term success, emphasizing the importance of careful evaluation and critical thinking when assessing entrepreneurial ventures.

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