Environmental concern is a little like dieting or paying off credit-card debt - an episodically terrific idea that burns brightly and then seems to fade when we realize there's a reason we need to diet or pay down our debt. The reason is that it's really, really hard, and too many of us in too many spheres of life choose the easy over the hard.

Summary

This quote highlights the parallel between environmental concern and personal challenges like dieting or debt repayment. Just like these endeavors, environmental consciousness can be initially embraced with enthusiasm but often loses momentum due to the difficulty associated with making sustainable choices. It emphasizes that many individuals tend to opt for convenience and immediate gratification over the harder, but ultimately more rewarding, path of protecting the environment. The quote serves as a reminder that tackling environmental issues requires conscious, ongoing effort and a shift in mindset towards prioritizing long-term benefits over short-term gains.

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