The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.

Summary

This quote suggests that providing more factual information about a product or service in an advertisement increases its chances of success and sales. By highlighting relevant details and features, potential customers are more likely to be convinced and make a purchase. The idea is that the more information shared, the better the advertisement can inform and persuade the audience, leading to increased sales.

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