Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can.

Summary

This quote emphasizes the importance of fairness in presenting opinions, even when they are strongly critical of a particular subject, like genetically modified food. It suggests that when expressing criticism, one should strive to represent the other side's perspective thoroughly and accurately. Fairness in writing entails maintaining a balance by providing a comprehensive view of different opinions, allowing readers to form their own informed judgments.

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