Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Summary

This quote emphasizes the importance of recognizing and prioritizing the human element in technology. Despite advancements and changes in marketing methods, the fundamental currency for marketers remains the same: emotion. It suggests that the success of marketing efforts lies in the ability to tap into and evoke emotions in consumers. Ultimately, it reminds us that connecting with the human experience is crucial, even in a technologically driven world.

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