Quote by Bill Cosby

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

The very first law in advertising is to avoid the concrete p

Summary

This quote suggests that successful advertising should not make specific promises, but rather use a more ambiguous approach to capture people's attention and interest. By avoiding concrete claims and instead focusing on vagueness, advertisers can create an element of curiosity and allure, enticing potential customers to explore further. This strategy allows for a broader interpretation and appeal to a wider audience, leaving room for individual interpretations and desires.

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