Food for the body is not enough. There must be food for the soul.
The Media is an abstraction (because a newspaper is not concrete and only in an abstract sense can be considered an individual), which in association with the passionlessness and reflection of the times creates that abstract phantom, the public, which is the actual leveler. . . . More and more individuals will, because of their indolent bloodlessness, aspire to become nothing, in order to become the public, this abstract whole, which forms in this ridiculous manner: the public comes into existence because all its participants become third parties. This lazy mass, which understands nothing and does nothing, this public gallery seeks some distraction, and soon gives itself over to the idea that everything which someone does, or achieves, has been done to provide the public something to gossip about. . . . The public has a dog for its amusement. That dog is the Media. If there is someone better than the public, someone who distinguishes himself, the public sets the dog on him and all the amusement begins. This biting dog tears up his coat-tails, and takes all sort of vulgar liberties with his leg--until the public bores of it all and calls the dog off. That is how the public levels.
A man who has the courage of his platitudes is always a successful man. The instructed man is ashamed to pronounce in an orphic manner what everybody knows, and because he is silent people think he is making fun of them. They like a man who expresses their own superficial thoughts in a manner that appears to be profound. This enables them to feel that they are themselves profound.