The giant white cube is now impeding rather than enhancing the rhythms of art. It preprograms a viewer's journey, shifts the emphasis from process to product, and lacks individuality and openness. It's not that art should be seen only in rutty bombed-out environments, but it should seem alive.

Summary

This quote criticizes the concept of the "giant white cube," referring to the conventional modern art galleries with their white, sterile walls. The quote argues that such an environment restricts the organic experience of art, as it controls and predefines the viewer's interaction with the artworks. It suggests that this approach hinders the authentic appreciation of art, as it focuses more on the end result rather than the creative process. Additionally, the quote implies that the impersonal nature of these spaces diminishes their uniqueness and fails to evoke a sense of vitality within the art.

Topics