Quote by Lee Iacocca

A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.

A guy named Charlie Beacham was my first mentor at Ford. He

Summary

This quote highlights the significance of Charlie Beacham, the speaker's first mentor at Ford. Beacham played a crucial role in teaching the speaker about the significance of dealerships and emphasizing the importance of retail operations. Through hands-on experience, Beacham provided a valuable lesson on understanding and appreciating the practical aspects of the automotive industry, particularly in relation to the sales and customer-oriented aspects of the business.

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