To injure an opponent is to injure yourself. To control aggression without inflicting injury is the Art of Peace.
For me, titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try, they can be really hard to repair. Or, worse, if the author thinks they pop out perfect, but the publishing house does not agree, it's difficult to shift gears. And then? Then you go insane.
People are roasting each other at parties, at work events, around the fire. It's so fun. People are busting each other's chops, and it's a sign of affection, truly. It's a true test of love and friendship: can you make a man laugh at himself? So what makes a good burn? Go after targets you love and respect. And hit 'em hard.