For a Jewish Puritan of the middle class, the novel is serious, the novel is work, the novel is conscientious application -- why, the novel is practically the retail business all over again.

Summary

This quote suggests that for a Jewish Puritan from the middle class, reading a novel is a serious and diligent task, akin to engaging in work. It implies that the act of reading a novel requires conscientious application, similar to how one would approach their occupation. Furthermore, the quote implies that reading a novel is seen as a form of commercial exchange, as it likens the experience to the retail business. Overall, it portrays the notion that for this individual, reading a novel holds great importance and is treated with earnestness and diligence.