It's not just the effect of technology on the environment, on religion, on the economic structure, on society, on politics, etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life.
I went to England in the '70s, and I was in my early 20s. There was still a residue of that era of being an underclass or colonial. I assume it must have been a more aggressive and prominent attitude 40 years before that, because Australia internationally wasn't regarded as having much cultural value. We were a country full of sheep and convicts.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.