It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.

Summary

This quote suggests that during a campaign, the strategy shifted from positive campaigning to negative campaigning for a brief period. However, tracking poll numbers showed that this change had a negative impact on public perception. The quote implies that negative ads can have an adverse effect on a campaign, as the public tends to respond unfavorably to them.

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