The keys to brand success are self-definition, transparency, authenticity and accountability.

Summary

This quote emphasizes the crucial factors in achieving brand success. "Self-definition" refers to a brand's ability to clearly communicate its values, purpose, and unique identity. "Transparency" highlights the importance of being open and honest with customers, establishing trust. "Authenticity" highlights the need for genuine and consistent brand messaging and experiences. Finally, "accountability" stresses the importance of taking responsibility for brand actions and delivering on promises. Together, these elements contribute to building a strong brand that resonates with consumers and fosters long-term success.

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