We have made men proud of most vices, but not of cowardice. Whenever we have almost succeeded in doing so, God permits a war or an earthquake or some other calamity, and at once courage becomes so obviously lovely and important even in human eyes that all our work is undone, and there is still at least one vice of which they feel genuine shame. The danger of inducing cowardice in our patients, therefore, is lest we produce real self-knowledge and self-loathing, with consequent repentance and humility.
I think that animals aren't less intelligent than humans, they're just of a different intelligence. We have five million smell-sensitive cells in our nose, they have two hundred and fifty million - they can smell emotion. They can smell different types of emotion, they just have another type of intelligence.
Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.