At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Summary

This quote suggests that in terms of search engine advertising, a significant portion of funds will be directed towards social media platforms. This is due to the fact that people value the opinions of their friends and peers the most, and social media provides a readily available platform for quickly sharing information about different products and services. It implies that businesses should focus their advertising efforts on leveraging the power of social media and utilizing its technology to reach a larger audience.

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