The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Summary

This quote emphasizes that when it comes to sales and persuasion, the key focus is on appealing to people's emotions and desires rather than presenting objective truth. The "music of the soul" refers to the emotional aspect that can influence decision-making and drive sales. The quote suggests that in order to succeed in salesmanship, one must understand and tap into this emotional resonance. Furthermore, it highlights that the prevailing rationality is shaped by exchange value, meaning that the rationality of the current system is based on economic transactions and what is of value in those exchanges, even if it may not align with objective truth or alternative perspectives.

Topics