Your narrative may fail to grip if you haven't taken any care to find out how well or badly your audience member is faring (or feeling).

Summary

This quote highlights the importance of understanding and empathizing with the audience when creating a narrative. Without considering the emotions and experiences of the audience, a narrative may fail to engage and connect with them. It emphasizes the need for research and empathy to ensure that the narrative aligns with their current state, enabling a better grip on their attention and resonating with them on a deeper level.

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