We need to apply the science of communication to the communication of science.

Summary

This quote highlights the importance of effectively communicating scientific information to the general public. It suggests that scientists should not only focus on conducting research and discovering new knowledge, but also on conveying their findings in a clear and understandable manner. By utilizing communication techniques and methodologies, scientists can bridge the gap between complex scientific concepts and everyday understanding, making science more accessible and engaging for everyone. Through effective communication, scientists can increase public understanding, awareness, and appreciation of science, ultimately fostering a more scientifically literate society.

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