I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Summary

This quote suggests that the speaker, when starting a business, does not rely on accountants or financial experts. Instead, they trust their instincts and intuition, particularly when they sense that the company is exploiting or deceiving customers. This approach implies a belief in personal judgment and a willingness to prioritize ethical considerations over purely financial decisions when initiating a business venture.

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