Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Summary

This quote emphasizes the importance for non-profit organizations to actively participate and integrate social technology into their strategies. It suggests that non-profits should understand and utilize the various social technologies that their donor communities are using. By doing so, non-profits can effectively engage with donors, foster stronger relationships, and stay relevant in this increasingly digital age. It essentially highlights the need for non-profits to adapt and evolve alongside the advancements in social technology to better connect with their donors and fulfill their mission.

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