No one can write a best seller by trying to. He must write with complete sincerity; the clich?s that make you laugh, the hackneyed characters, the well-worn situations, the commonplace story that excites your derision, seem neither hackneyed, well worn nor commonplace to him. The conclusion is obvious: you cannot write anything that will convince unless you are yourself convinced. The best seller sells because he writes with his heart's blood.

Summary

This quote emphasizes the importance of authenticity and passion in writing. It suggests that in order to create a best-selling book, a writer must not focus on trying to please others or following clichéd formulas, but rather must write with sincerity. What may appear mundane or predictable to others should be infused with genuine enthusiasm and conviction in the writer's perspective. Only by being truly convinced and motivated by their own ideas and storytelling can a writer produce work that is convincing and resonates with readers, ultimately leading to success in the market.

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