Then, one stupid person, no different from any other stupid person, wanders into your stupid life...you give them a piece of you. They don't ask for it. They do something dumb one day like kiss you or smile at you, and then your life isn't your own anymore.
The great virtue of free enterprise is that it forces existing businesses to meet the test of the market continuously, to produce products that meet consumer demands at lowest cost, or else be driven from the market. It is a profit-and-loss system. Naturally, existing businesses generally prefer to keep out competitors in other ways. That is why the business community, despite its rhetoric, has so often been a major enemy of truly free enterprise.