In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Summary

This quote emphasizes the importance of building a relationship with the consumer in order to successfully sell a product or service. It highlights the need for trust, understanding, and delivering on promises. By establishing a connection and meeting the customer's needs, a company can gain their confidence and loyalty, ultimately leading to successful sales.

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