Quote by James Spader

People who supported Obama felt like they formed a relationship, that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand, whether it's by tweeting or email, moments after an event, sometimes during an event. It makes people relate to him.

People who supported Obama felt like they formed a relations

Summary

This quote highlights the significance of personal connection and relatability in building support for Barack Obama during his presidency. It suggests that Obama's supporters felt a sense of a relationship with him, where they believed he was speaking directly to them. The quote mentions how Obama utilized various communication channels such as tweeting and emailing, often in real-time during or after events, to maintain a strong connection with his supporters. This approach made people feel understood and enabled them to identify with Obama, strengthening their support for him.

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By James Spader

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