In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service

Summary

This quote challenges the common perception that design merely refers to superficial aesthetics. The speaker argues that design is instead the essence or core of any human creation, with its expression gradually revealed in the external layers of a product or service. It emphasizes that design encompasses the underlying concept, purpose, and functionality, and is not limited to superficial elements such as decoration or fabrics. Thus, design is portrayed as a vital and profound factor in the creation and implementation of any man-made entity.