Quote by Peter Erskine

There is no point in launching technology before customers are ready to use it.

There is no point in launching technology before customers a

Summary

This quote emphasizes the importance of timing in the launch of technology. It suggests that introducing new technological innovations before customers are ready to use them is futile. It highlights the significance of ensuring that customers have the necessary awareness, acceptance, and capability to make efficient use of the technology. By aligning the launch with customer readiness, companies can maximize the adoption and success of their technological advancements, rather than investing resources in a product or service that will go unused or underutilized.

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By Peter Erskine

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