Quote by John McKinley

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Summary

This quote emphasizes the importance of brand positioning and trust-building as key factors guiding decision-making. It suggests that in order for any decision to be deemed smart, it must contribute to strengthening the brand's position in the market and rebuilding trust with stakeholders. This quote reflects a strategic mindset, highlighting the need to consider long-term goals and the impact of decisions on the overall brand reputation. Ultimately, the quote underscores the significance of brand and trust in driving successful decision-making processes.

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By John McKinley

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