Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion.

Summary

In a consumer society, people tend to be skeptical of official statements or messages propagated by those in power. Unlike in traditional societies where propaganda holds significant influence, the constant exposure to marketing and advertising has made individuals more adept at questioning and evaluating information. In this context, the role of traditional propaganda diminishes as people become warier of manipulative tactics. The quote suggests that in a consumer-driven society, the effectiveness of propaganda decreases due to the critical mindset of individuals, leading to a reduced reliance on official pronouncements.

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