No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

Summary

This quote emphasizes the idea that a publication, whether it's a book, magazine, or newspaper, is not a basic necessity for survival like food and water. It highlights the importance of making a publication captivating and memorable, both in terms of its content and physical presentation. By capturing the attention and interest of readers, a publication can become significant and valuable to its audience, leaving a lasting impression on their minds and influencing their perceptions and opinions.

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